Release Date 05 May 2021

Amid the COVID-19 pandemic, the e-commerce market in Taiwan has grown exponentially as more shoppers move online instead of brick-and-mortar retailers. The demand for talents with the knowledge of digital marketing and e-commerce increased.

NKUST Information and Communication Technology Center (ICTC) are committed to supporting our young adults by providing numerous job training workshops. As workshops of Spring 2021 have ended this May and received great feedback from attendees, ICTC is going to offer more workshops in late June to cultivate more ICT talents for the market.

E-Business: Digital Marketing Workshop was one of the workshops in Spring 2021. In the final project courses, ICTC invited well-known professionals in the e-commerce market, including a counselor Emma Chen from APLUS International Business Management Consulting Corp. (帝伊國際), a General Manager Li, Meng-Cong from Shang Feng Egg Ltd. (上豐蛋品), and an entrepreneur Lin, Te-Fong from McKellen Digital Marketing Co., Ltd. (麥楷倫網路公司) to guide and give pieces of advice to the course participants.

The final project courses gave participants opportunities to present the best results of their study by applying skills they learned from the workshop into their projects. The workshop advisor also supported every participant to complete their digital marketing project and relevant data analysis. After a two-month training, these young participants are well prepared for the industry.

For Summer 2021, ICTC will offer more workshops in late June. Registered participants who are recent college graduates or unemployed young adults aged between 15 to 29 are eligible for free registration and a living allowance of NT$ 8,000 every month while attending the workshop. 

The workshops in Summer 2021 include ICT Customer Service Workshop (科技服務業資通訊人才培訓班), Social Media Workshop (社群經營與數位行銷實務人才培訓班), AIoT & AI Engineering Workshop (人工智慧物聯網產業應用人才養成班), and Social Media Advertising Workshop (國際跨境數位行銷人才培訓班). All workshop courses are lectured in Chinese.

Once completed workshop courses, participants will be able to apply for occupations, such as social media editor, artificial intelligence engineer, or management trainee...etc.

To register for a workshop, please contact NKUST ICTC directly by phone (07-301-1000 #32607) or register on the ICTC website https://lihi1.cc/eafXV/nknew.  

Translated by Jess Lin     Reviewed by Prof. Amy Tang